Research shows that parents can influence a child’s decision not to smoke or use other tobacco products.
We support parent communications that:
- Help parents understand their important influence and encourage them to talk to their kids about not smoking or using other tobacco products and
- Provide resources that can help parents raise kids who don't smoke or use other tobacco products.
To help and encourage parents to talk effectively with their kids about not using tobacco products and avoiding other risky behaviors, we have provided funding to the Search Institute, a national non-profit and a leader in positive youth development to develop a new online resource for parents and other caring adults.
Parents face many challenges in raising healthy, responsible kids that avoid risky behaviors, like tobacco use. Based on over 50 years of experience discovering what kids need to succeed, the Search Institute has developed a new comprehensive online resource: ParentFurther. This practical, user-friendly resource encourages proactive parenting with everyday tips and tools for a wide range of subjects, from family communication to preventing underage tobacco use and other risky behaviors.
With the wealth of parenting information and resources to help prevent underage tobacco use now available on ParentFurther and other resources, Philip Morris USA's online Parent Resource Center will no longer be offered as of May 2010.
We encourage you to visit
ParentFurther, a valuable resource to help prevent influence their kids not to smoke or use other tobacco products.
