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Philip Morris USA

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Francisca Rahardja
Vice President, Marlboro 
Philip Morris USA


Francisca Rahardja serves as Vice President, Marlboro, for Philip Morris USA, a wholly-owned subsidiary of Altria Group. She has held this position since January 2010.

In her current role, Francisca provides the Marlboro brand’s strategic direction and leads the implementation of Marlboro’s brand-building initiatives to engage responsibly with adult smokers.

Between July 2008 and December 2009, she served as Director of Marketing for John Middleton Co., also a wholly-owned subsidiary of Altria Group. In this role, Francisca oversaw the building of John Middleton's flagship brand, Black & Mild, and established relationships with adult cigar smokers nationwide through various marketing programs.

Prior to joining John Middleton, Francisca held several positions within PM USA, including brand leadership positions on Marlboro, Parliament, Virginia Slims and Basic. Francisca began her career as a Brand Assistant at PM USA in 1999.